Make the Most Money with your Janitorial Business
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Written by: Spencer Arnold
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Word Count: 448 |
Date: Tue, 30 Jun 2009 |
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The more creative you are with your marketing for your small business, the further you can stretch your advertising budget. For a lot of small businesses, this can mean the difference between success and failure. If you are on a shoe-string start-up, you have to be even more creative.
Even though most of us feel uncomfortable doing it, the truth is that networking works. You should always work to develop your own personal business networks with your friends, associates, and clients. When you are starting, it may also help to join in an existing business network. Visit several business networking groups before choosing one that website that fits your needs. If you are friendly and enjoy helping other people, you may be surprised by how much a business networking group can help you.
An advertising technique that is virtually guaranteed to work is to find something a value to a potential client that you can give away for free. In most cases this can dramatically increase the effectiveness of your advertising and also the return you get an your investment. The key to this strategy is to focus on customer retention and making money off your new clients over time. Giving away something for free helps most people over the natural barrier of indifference they fell towards most new businesses. For a start up janitorial business, their are a lot things you could offer including a Free Cleaning Evaluation or $100 off the first six months of service.
I love advertising on line. It is the only form of advertising the perpetuates itself after it is initially setup. If you get ranked number one on Google for 'Seattle Janitorial Services', everyone using the internet to find a janitorial service would find yours first. Trust me that never happen with the phone book. Also get listed on Google Maps and get a few of your loyal customers to write good reviews for you. This will dramatically increase your rankings on Google maps and generate instant leads for your business.
In order to be successful in advertising, it is important to understand the value of each lead. How much are you paying per phone call? How much are you paying for every customer that walks through the door? How much is each new customer worth. Understanding the value of each of these is essential to getting your business to be successful.
Customer referrals are potential the most valuable form of advertising you will ever get. Be good to your customers and get as many referrals as you can. Customer referrals will keep food on your table even in harsh economic times.
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